About Kevin Grennan

The person who scopes it builds it.

34th Parallel is Kevin Grennan’s practice in Charlotte, North Carolina. Clients work with him directly, from the first call through launch and the months after.

The path

Twenty-five years across the whole stack.

2000

Creative work

Design and visual communication, where explaining an idea clearly came first.

Then

Web design and UX

Designing sites around what visitors are trying to do, and testing whether they can.

Then

Development

Building those sites, especially in WordPress and WooCommerce, and fixing them when checkout, shipping, or email broke.

Then

Digital marketing

Search, analytics, and campaigns, and learning which ones brought in inquiries.

Now

Connected systems and AI

Joining the website, CRM, email, commerce, and reporting, and adding AI where it takes real work off a team.

Why that matters

Fewer handoffs. Fewer gaps.

Most growth problems cross disciplines. A lead gets lost because of a form setting, a CRM field, and a missing email rule, all at once. When one person understands design, code, marketing, and operations, the fix doesn’t wait on four vendors agreeing whose problem it is.

Kevin calls the role a growth integrator: someone who connects strategy, design, development, marketing, and operations so the business can attract the right customers and handle the work that follows.

Who it’s for

Owner-led businesses that are growing.

B2B manufacturers and distributors

Complex product lines, technical buyers, and quote requests that need to reach the right rep.

Service companies

Businesses where every inquiry matters and follow up speed wins the job.

Selected ecommerce

Stores where checkout, shipping, and email need to work reliably every day.

Based in Charlotte, with in-person meetings around the region. Remote projects anywhere.

Charlotte, NC

Let’s talk about what you’re working on.

A direct conversation with the person who would do the work.