34th Parallel
34th Parallel
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Websites and lead systems

Websites built around what your customers need to do.

A buyer comes to your site to answer a question, compare an option, or get in touch. The job is to make that easy, then make sure the inquiry reaches the right person.
Request a website review
Interface crop
A real service page from an approved project, shown in a clean browser frame at desktop width.
A real service page from an approved project, shown in a clean browser frame at desktop width.
The problem

It looks dated, or it looks fine and still doesn’t produce inquiries.

Common signs: pages written around your org chart instead of your buyer’s questions, a contact form that emails one person who is on vacation, product details locked in a PDF, and analytics nobody has opened since launch.
A redesign alone rarely fixes this. The structure, the content, and where the leads go have to change together.
What you get

Deliverables

UX and content plan

Sitemap, page priorities, and the questions each page must answer.

Responsive WordPress build

Editable, reusable sections so your team can update pages without a developer.

WooCommerce, where it fits

Product pages, checkout, and shipping rules that match how you sell.

Forms and lead routing

Submissions reach the right inbox and CRM with source and campaign data attached.

Accessibility and speed

Readable contrast, keyboard-usable forms, and optimized images.

Analytics and launch QA

GA4 and Search Console under your ownership, redirects mapped, every form tested.
Process

From review to launch.

1

Website review

Walk through the site, analytics, and lead flow. Written findings, ranked.
2

Plan and design

Sitemap, key page wireframes, and visual design for your review.
3

Build on staging

WordPress build, content, integrations, and full QA before anything goes live.
4

Launch and measure

Launch with redirects, then review conversion data 30 days later.
What I’ll need from you

Inputs that keep a project on schedule.

  • Access to the current site, domain, hosting, and analytics
  • Your three or four most important services or product lines
  • Logo files, brand colors, and photography you own
  • One person who can approve content within a few days
  • Where leads should go: inbox, CRM, or both
Before and after · Approved project
The same service page before and after the rebuild, cropped to the first screen at desktop width, capture dates labeled.
The same service page before and after the rebuild, cropped to the first screen at desktop width, capture dates labeled.
Placeholder until a client approves the before and after.
Website review

Find out what’s stopping visitors from getting in touch.

Request a website review