34th Parallel
34th Parallel
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Pricing

A clear starting point.

Three ways to work together. Each figure is a starting point. The proposal sets the scope and the price.
Talk through a project
Plans

Start with the work you need.

A fixed project has a defined deliverable and a timeline. Growth care is a monthly scope after launch.
Fixed project

Website and lead system

For a company that needs a site that turns interest into inquiries.
From $4,500
Timeline is set in the proposal.
Included
  • Scope, sitemap, and page plan
  • Design and a WordPress build
  • Lead form and routing
  • Responsive Design
  • Analytics baseline
  • Launch and a short handover
Talk through a website
Fixed project

Search or AI

For a company that needs to be found, or wants one workflow taken off the team’s plate.
From $3,500
Timeline is set in the proposal.
Included
  • A written scope before the work starts
  • Search foundation, or one AI pilot
  • Performance optimization (Core Web Vitals baseline)
  • Measurement against a baseline
  • Handover your team can use
Talk through a project
Monthly

Growth care

For a team that wants the site kept current after launch. Ideal fro Ecommerce and lead generation websites .

From $650 / month
Hours and exclusions are written into the proposal.
Included
  • Maintenance, backups, and security checks
  • Conversion changes on key pages
  • Content and search priorities
  • A plain monthly report
Discuss a growth plan
Compare

What is different.

Same person either way. The scope is what changes.
Website
Search or AI
Growth care
Engagement
Website
Fixed project
Search or AI
Fixed project
Growth care
Monthly
Starts from
Website
From $4,500
Search or AI
From $3,500
Growth care
From $650 / month
Design and build
Website
Included
Search or AI
When the project needs it
Growth care
Small changes
Search or an AI pilot
Website
Scoped separately
Search or AI
The project
Growth care
Prioritized each month
After it ships
Website
Optional growth care
Search or AI
Optional growth care
Growth care
This is the plan
Starting points only. Scope, timeline, and the final price are in the proposal.
Monthly hours

More hours, a lower rate.

Pick a block of Kevin’s time each month. Ten hours is the list rate of $125. Twenty hours is 10% off. Thirty hours is 20% off.
List rate

10 hours

$1,250 / month
$125 an hour
Updates, small fixes, one improvement, and a short report.
Reserve 10 hours
Usual start · 10% off

20 hours

$2,250 / month
$112.50 an hour
The 10-hour plan, plus a page, a form or integration change, and a monthly review.
Reserve 20 hours
20% off

30 hours

$3,000 / month
$100 an hour
The 20-hour plan, plus one larger change, such as a section of the site, a search push, or an automation step.
Reserve 30 hours
Monthly, with 30 days’ notice. Unused hours do not roll over. Hours beyond the block are $125, agreed before the work. A new website stays a fixed project.
Next step

The price is in the proposal.

Kevin reads the brief and replies with times for a 30 minute call.
Talk through a project